Having partnered with the Australian Turf Club & Moët Hennessy, we undertook a comprehensive brand creation project to redefine the Australia Turf Club's identity and elevate the race-day experience. Our team crafted a premium, modern concept inspired by classic stables, tailored to attract a new generation of racegoers and members.

The result was a transformative success: The Stables, a club that attracted high-value members, generated millions in new revenue, and achieved trophy asset status. Notably, membership numbers increased by 28%, breathing new life into a previously under-utilised grandstand and establishing The Stables as a premier destination within the racing community, and giving Moët Hennessy a new revenue stream and incredible exposure.