Moët Hennessy partnered with us to create a members’ club and bar within the Australian Turf Club, designed to elevate the race-day experience and redefine the ATC’s brand identity. We delivered a premium, modern concept inspired by the heritage of classic stables, blending timeless sophistication with contemporary relevance. Every detail from design and brand creation to programming and operations was tailored to attract a new generation of racegoers and provide Moët Hennessy with a powerful platform for visibility and engagement.

The result was The Stables: a trophy-asset members’ club that became the heart of the race-day experience. Membership grew by 28%, re-energising a previously under-utilised grandstand, while the venue generated millions in new revenue and established itself as a premier destination within the racing community. For Moët Hennessy, the project delivered an entirely new revenue stream and unparalleled brand exposure, aligning them with one of Australia’s most prestigious sporting institutions and securing long-term cultural and commercial impact.